Turning a popular character into a make-it-together experience

The popular Sunsun character needed to become video content in which children could enjoy not only the finished model, but the process of making it together with the channel’s performers.

We recreated Sunsun in clay while preserving its bright, friendly personality, shaping a making process that performers could join and viewers could follow.

The collaboration introduced the character-making process to Sunsun Kids TV’s audience of more than one million subscribers, turning clay creation into engaging participatory content.