Create new value that moves people.
GLOBAL MARKETING / TOKYO
Make what mattersmatter anywhere
For Japanese companies going abroad and international companies growing in Japan. We turn market research and strategy into content, campaigns, digital experiences and local action.
01 / SERVICES
What IGOS does
International growth, Japan-market localization, inbound business, and clay-based projects. We provide research, planning, production and operations across three service areas.
International growth & Japan localization
Global Solutions
We support Japanese companies expanding abroad and international companies entering Japan through market research, strategy, multilingual content, websites, advertising and PR.
- Market and competitor research
- Market-entry strategy
- Multilingual content, web, advertising and PR
Experiences for international visitors
Japan Branding
We create experiences chosen by international visitors and residents—combining multilingual delivery with genuine cultural understanding.
- Experience development
- Multilingual adaptation
- Operations & promotion
IGOS ORIGINAL / Brand & learning
Clay
Through Clay, we offer creative activities, educational content, original works and products, classes, and digital services.
- Creative activities & products
- Education & classes
- Digital services
02 / WHY IGOS
Why IGOS
IGOS works between business and creativity, Japan and the world. We connect cultural insight and creative thinking to shape the reason a brand deserves to be chosen.
- 01
Start with the business truth
We clarify why the offer matters before deciding how to express it.
- 02
Read the cultural context
We design experiences that feel natural within local values and behavior.
- 03
Keep strategy and expression connected
Planning, copy, design and activation work toward one purpose.
- 04
Move through local networks
Regional partners bring practical insight, nuance and speed.
03 / CASE STUDIES
Case studies
Market research, service design, audience acquisition, media planning and local operations. These cases show how we structure marketing—not only what we make.
INBOUND BUSINESSCrazy Escape — an IGOS-owned service
Cultural experiences for international visitors
Scope | Service design, acquisition, booking journey and operationsView case study
MEDIA STRATEGYShangri-La Tokyo
Media strategy for a luxury hotel
Scope | Media planning, advertising strategy and productionView case study
GLOBAL MARKETINGFUJIFILM Corporation
Medical technology for global audiences
Scope | Information design, English copywriting and content productionView case study04 / ABOUT IGOS
About IGOS
Founded in Tokyo in 1998, IGOS is a marketing company supporting Japanese businesses abroad, international businesses in Japan, inbound initiatives, and clay-based projects and education.
We know that a seemingly small difference can create a remarkable advantage.More about IGOS
Be the expert in multilingual, multicultural solutions.
Professional, Creative, Fair — and enjoy the work.
05 / GLOBAL NETWORK
Global network
From Tokyo, we connect knowledge and networks in Los Angeles, Shanghai and Kuala Lumpur—building the right team for every local market.
TOKYO
Strategy / Creative / Direction
35.6762° NLOS ANGELES
Market / Partnership
34.0522° NSHANGHAI
Research / Localization
31.2304° NKUALA LUMPUR
Regional Activation
3.1390° NContact us
Global expansion, inbound business, brand building, experiential or educational content—bring us in while the idea is still taking shape.
Contact us
