01
Challenge
What needed to change
The goal was to broaden awareness of Pingu and create an experience that could engage fans from children to adults.
CLAY / CHARACTER EXPERIENCE
Pingu
A 50th-anniversary clay experience for fans of every generation
01 / 02
- CLIENT
- Pingu
- MARKET
- Japan
- SCOPE
- Clay modelingClay workshopTutorial videoInstructionsAnniversary package
Workshop, tutorial video and anniversary package
02
Approach
How we shaped the answer
We designed an approachable form and process, then supported the workshop with a tutorial video and carefully supervised instructions.
03
Outcome
What the work created
The experience extended into a special 50th-anniversary package, sold through the official Pingu online shop and other channels.