Giving a team mascot a new role in social content

To broaden awareness of Jumbo-kun, the sponsor wanted a fresh visual expression that could stand out from standard mascot assets in social media.

We recreated Jumbo-kun’s expression and uniform in clay, refining the form so its character would remain clear in photographed social content.

The finished work was used in social images including team schedule posts, adding a distinctive tactile asset to ongoing communications.