01
Challenge
What needed to change
Urawa Reds wanted to broaden awareness of Redia through a participatory brand touchpoint that brought supporters closer to the mascot.
CLAY / FAN ENGAGEMENT
Urawa Reds Redia
Giving supporters a way to shape their team spirit by hand
01 / 02
- CLIENT
- Urawa Reds Redia
- MARKET
- Urawa, Saitama
- SCOPE
- Clay modelingKit designMaking processClay eventFan experience
Clay kit and event
02
Approach
How we shaped the answer
We recreated Redia’s silhouette and team colors in clay, adapting the number of pieces and making process for an enjoyable event kit.
03
Outcome
What the work created
The clay event made shaping the mascot by hand a memorable experience designed to build awareness and affection.