Carrying a global brand world into the Japanese market with integrity

AVEDA’s US-created catalogues, website and video content needed to work for Japanese salon professionals. Proprietary names and specialist hair-care terms had few direct equivalents, requiring clarity without losing brand character.

We aligned specialist and proprietary terms with the client, built a shared team knowledge base and applied consistent language across catalogues and the website, supported by native English and Japanese cross-checking.

The resulting workflow kept terminology and tone consistent across seasonal catalogue and website updates, supporting an ongoing content partnership.