Extending a premium hospitality experience across every touchpoint

As the hotel refreshed its tone, it needed a new image beyond its established sense of grandeur. Bilingual Japanese and English information also had to coexist elegantly across formats.

Through close dialogue and several rounds of proposals, we explored multiple directions, moving from traditional typography toward hand-drawn touches and brighter color while carefully balancing Japanese and English copy.

Across posters, flyers, email and promotional tools, the refreshed expression retained quality while introducing a more approachable, light and modern hospitality image.