Making the act of creation a playful brand touchpoint

The goal was to transform the long-loved March-kun character into a hands-on event experience that a wide range of participants could enjoy.

We retained the character’s familiar look while simplifying the number of clay pieces and making steps, developing a three-dimensional design that beginners could complete with confidence.

The clay-kit event attracted many participants and was well received as a playful opportunity to recreate a long-standing character by hand.