JAPAN BRANDING / CULTURAL TOURISM

IGOS OWNED SERVICE

Bringing unexpected Japanese cultural experiences to global travelers

CASE / CRAZY-ESCAPE
PROJECT TYPE
IGOS OWNED SERVICE
MARKET
International visitors to Japan
SCOPE
Service designExperience developmentEnglish contentBooking journeyPartner network

Service design, experience development and English content

01
Challenge

What needed to change

Japan is full of people, places and cultural practices that remain hard for international visitors to discover, even as more travelers look beyond standard sightseeing.

02
Approach

How we shaped the answer

We work with local creators and specialists to shape intimate, story-led experiences, then connect English content, booking, payment and partner distribution into one service.

03
Outcome

What the work created

Crazy Escape now presents a growing range of experiences—from manga, calligraphy and tea to onigiri, daruma, gyaru culture and biwa music—to travelers seeking a different side of Japan.

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Bring us into your global growth or brand communication challenge while the idea is still taking shape.

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