Supporting Japan market entry from communications to local operations

Palladium jewellery was still little known in Japan. The association needed to explain the material’s benefits to manufacturers, distributors, retailers and consumers while staying aligned with global and Asia-Pacific strategy.

We separated industry and consumer communication. Trade activity focused on establishing the material through specialist retailers and department stores, while early consumer work prioritized clear, educational PR.

Support extended from communication strategy to local setup, recruitment, creative, events and PR, creating a practical foundation for sustained activity in the Japanese market.