Creating a consistent global brand voice across communications

ANA’s Wings of Comfort needed to communicate more than information. Its English had to consistently express the airline’s omotenashi, modernity and innovative spirit to readers worldwide.

Native English writers, bilingual Japanese staff and proofreaders worked in a cross-checking team. We also refined wording and information density so the English could preserve the original layout.

A consistent team and shared terminology created a reliable annual workflow, keeping the English tone and quality aligned with the ANA brand over time.